Edward Chu
All things Product Design
About
I enjoy coming up with elegant solutions for complex problems.
As a first principle thinker with extensive experience in 0-1 designs, I leverage my analytical skills and creativity to develop innovative and efficient solutions that scale with your business.
Contact
Work Experience
Leading design at a new AI Company led by previous exited founder. Building adoptable Copilot / Agentic solutions for SaaS
Working on something meaningful and impactful in the Health Care sector
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1st Staff product designer hired to product led growth design and exploration on multiple 0-1 features
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Establish design process with the product/engineering team and refine UX on current product
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Conduct user research, interviews and consolidate feedbacks into design objectives
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Design and develop interactive prototype solution and present to client
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Designed a Chrome Extension plugin that enhance our product experiences
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Design AI feature to improve efficiency and accuracy getting prior authorization responses
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Working with senior leadership team to identify product/business opportunity and come up with OKRs
Co-founder for an agency that design & build multiple solutions for SMBs and government during Covid-19.
UrbanEater: simple online ordering platform build for non-tech savvy SMB owners to launch their online ordering presence in just days to setup and running.
Check-in Robot: offer check-in tracing functions required by government that also handle queueing as well as screening surveys.
Blinki.io: an URL linking and metrics tracking platform for SMB and creator to have a central URL for multiple links as well as generating QR codes
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Staff product designer, first design hire - design company’s flagship AI product and experience
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Conduct user research on a unique business model product with multiple user types
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Build the company’s design system and develop design patterns
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Establish Voice UX patterns and guidelines and AI suggestions interface
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Led the research and design for our portfolio of products including desktop and mobile applications
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B2B2C business model
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Core application users are consumers from major banks
Major Achievements:
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Hired as 1st designer and grew UX team to a team of 5 designers, mentor and led by example
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Introduced and implement Invision to the company, significantly improved clients interaction
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Identified and designed an unify top bar design as cohesive element across core applications
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Design & develop a Design System, successfully improved UX consistency internally and externally
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Forward thinking UX helped led to $34m funding and winning multiple awards including: – Deloitte Fast 500 / Buy Side Technology / Best Sell-Side Mobile Initiative awards
Speaking
Panel discussion with experts from ADPList, Springboard and Sketch on making a strong start to your career in Product Design. We will be covering potential interview questions, soft skill enhancements, insider tips and what industry-leading companies look for in a Product Designer.
Writing
For these three seasoned design leaders, the best user journey is a straightforward one.
Awards
Upon designing and launching the Tier1 Mobile App from 0-1 as the sole designer, it was named “Best Mobile Solutions Provider” by Waters Technology