Edward Chu

Edward Chu

All things Product Design


I enjoy coming up with elegant solutions for complex problems.

As a first principle thinker with extensive experience in 0-1 designs, I leverage my analytical skills and creativity to develop innovative and efficient solutions that scale with your business.



Work Experience

2022 — Now
San Francisco Bay Area

Working on something meaningful and impactful in the Health Care sector

  • 1st Staff product designer hired to product led growth design and exploration on multiple 0-1 features

  • Establish design process with the product/engineering team and refine UX on current product

  • Conduct user research, interviews and consolidate feedbacks into design objectives

  • Design and develop interactive prototype solution and present to client

  • Designed a Chrome Extension plugin that enhance our product experiences

  • Design AI feature to improve efficiency and accuracy getting prior authorization responses

  • Working with senior leadership team to identify product/business opportunity and come up with OKRs

2020 — 2023

Co-founder for an agency that design & build multiple solutions for SMBs and government during Covid-19.

UrbanEater: simple online ordering platform build for non-tech savvy SMB owners to launch their online ordering presence in just days to setup and running.

Check-in Robot: offer check-in tracing functions required by government that also handle queueing as well as screening surveys.

Blinki.io: an URL linking and metrics tracking platform for SMB and creator to have a central URL for multiple links as well as generating QR codes

2021 — 2022
San Francisco Bay Area
  • Staff product designer - design company’s flagship AI product and experience

  • Conduct user research on a unique business model product with multiple user types

  • Build the company’s design system and develop design patterns

  • Establish Voice UX patterns and guidelines and AI suggestions interface

2020 — 2021
  • Led the research and design for our portfolio of products including desktop and mobile applications

  • B2B2C business model

  • Core application users are consumers from major banks

2017 — 2020

Major Achievements:

  • Hired as 1st designer and grew UX team to a team of 5 designers, mentor and led by example

  • Introduced and implement Invision to the company, significantly improved clients interaction

  • Identified and designed an unify top bar design as cohesive element across core applications

  • Design & develop a Design System, successfully improved UX consistency internally and externally

  • Forward thinking UX helped led to $34m funding and winning multiple awards including: – Deloitte Fast 500 / Buy Side Technology / Best Sell-Side Mobile Initiative awards



Panel discussion with experts from ADPList, Springboard and Sketch on making a strong start to your career in Product Design. We will be covering potential interview questions, soft skill enhancements, insider tips and what industry-leading companies look for in a Product Designer.



For these three seasoned design leaders, the best user journey is a straightforward one.



Upon designing and launching the Tier1 Mobile App from 0-1 as the sole designer, it was named “Best Mobile Solutions Provider” by Waters Technology


2021 — 2022


Mobile Development from General Assembly Canada
HTML & CSS from General Assembly Canada
User Experience Design from General Assembly Canada
E-Business & Web Marketing from University of Toronto
Marketing from University of Toronto