Edward Chu

Edward Chu

All things Product Design



Work Experience

2022 — Now
San Francisco Bay Area

Working on something meaningful and impactful in the Health Care sector. Using UX to improve people's lives

2020 — 2023

Co-founder for an agency that design & build multiple solutions for SMBs and government during Covid-19.

UrbanEater: simple online ordering platform build for non-tech savvy SMB owners to launch their online ordering presence in just days to setup and running.

Check-in Robot: offer check-in tracing functions required by government that also handle queueing as well as screening surveys.

Blinki.io: an URL linking and metrics tracking platform for SMB and creator to have a central URL for multiple links as well as generating QR codes

2021 — 2022
San Francisco Bay Area

• Staff product designer - design company’s flagship product and experience
• Conduct user research on a unique business model product with multiple user types
• Build the company’s design system and develop design patterns
• Establish Voice UX patterns and guidelines and AI suggestions interface

2020 — 2021

• Led the research and design for our portfolio of products including desktop and mobile applications
• B2B2C business model
• Core application users are consumers from major banks

2017 — 2020

Major Achievements:
• Hired and grew UX team to a team of 5 designers, mentor and led by example
• Introduced and implement Invision to the company, significantly improved clients interaction
• Identified and designed an unify top bar design as cohesive element across core applications
• Design & develop a Design System, successfully improved UX consistency internally and externally
• Forward thinking UX helped led to $34m funding and winning multiple awards including:
– Deloitte Fast 500 / Buy Side Technology / Best Sell-Side Mobile Initiative awards



Panel discussion with experts from ADPList, Springboard and Sketch on making a strong start to your career in Product Design. We will be covering potential interview questions, soft skill enhancements, insider tips and what industry-leading companies look for in a Product Designer.



For these three seasoned design leaders, the best user journey is a straightforward one.


Best Mobile Solutions Provider at Waters Rankings and Sell-Side Technology Awards

Upon designing the Tier1 Mobile App from 0-1 as the sole designer, it was named “Best Mobile Solutions Provider” in the 2020 Waters Rankings, presented by Waters Technology at Waters Rankings and Sell-Side Technology Awards.


2021 — 2022


Mobile Development at General Assembly Canada
HTML & CSS at General Assembly Canada
User Experience Design at General Assembly Canada
E-Business & Web Marketing at University of Toronto
Marketing at University of Toronto