Edward Chu
All things Product Design
About
I enjoy coming up with elegant solutions for complex problems.
As a first principle thinker with extensive experience in 0-1 designs, I leverage my analytical skills and creativity to develop innovative and efficient solutions that scale with your business.
Contact
Work Experience
Working on something meaningful and impactful in the Health Care sector
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1st Staff product designer hired to product led growth design and exploration on multiple 0-1 features
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Establish design process with the product/engineering team and refine UX on current product
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Conduct user research, interviews and consolidate feedbacks into design objectives
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Design and develop interactive prototype solution and present to client
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Designed a Chrome Extension plugin that enhance our product experiences
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Design AI feature to improve efficiency and accuracy getting prior authorization responses
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Working with senior leadership team to identify product/business opportunity and come up with OKRs
Co-founder for an agency that design & build multiple solutions for SMBs and government during Covid-19.
UrbanEater: simple online ordering platform build for non-tech savvy SMB owners to launch their online ordering presence in just days to setup and running.
Check-in Robot: offer check-in tracing functions required by government that also handle queueing as well as screening surveys.
Blinki.io: an URL linking and metrics tracking platform for SMB and creator to have a central URL for multiple links as well as generating QR codes
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Staff product designer, first design hire - design company’s flagship AI product and experience
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Conduct user research on a unique business model product with multiple user types
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Build the company’s design system and develop design patterns
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Establish Voice UX patterns and guidelines and AI suggestions interface
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Led the research and design for our portfolio of products including desktop and mobile applications
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B2B2C business model
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Core application users are consumers from major banks
Major Achievements:
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Hired as 1st designer and grew UX team to a team of 5 designers, mentor and led by example
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Introduced and implement Invision to the company, significantly improved clients interaction
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Identified and designed an unify top bar design as cohesive element across core applications
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Design & develop a Design System, successfully improved UX consistency internally and externally
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Forward thinking UX helped led to $34m funding and winning multiple awards including: – Deloitte Fast 500 / Buy Side Technology / Best Sell-Side Mobile Initiative awards
Speaking
Panel discussion with experts from ADPList, Springboard and Sketch on making a strong start to your career in Product Design. We will be covering potential interview questions, soft skill enhancements, insider tips and what industry-leading companies look for in a Product Designer.
Writing
For these three seasoned design leaders, the best user journey is a straightforward one.
Awards
Upon designing and launching the Tier1 Mobile App from 0-1 as the sole designer, it was named “Best Mobile Solutions Provider” by Waters Technology